If you have questions about copyright registration, you’re not alone! Authors often ask us why they should register copyright in their works and when and how to do so. Read on for a primer on the benefits of copyright registration, how to register your copyright, and situations where you may want to update or supplement the Copyright Office’s record of your work.
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Copyright registration is a claim to copyright filed with the Copyright Office which creates a public record of facts about a copyrighted work, including authorship and ownership information. Although authors do not need to register their works in order to enjoy the protection of copyright law (under today’s copyright laws, copyright protection for original, creative works is automatic), timely registration has several benefits which make it an advantageous practice. For example, registration establishes a public record of ownership, registration is necessary before initiating an infringement suit, and registration within three months of publication (or prior to infringement of the work) opens up the possibility of statutory damages and attorneys’ fees. Read more about why registration is an advantageous practice for authors in our post Why Register Your Copyright?
Copyright registration includes three essential elements: a completed application form, a filing fee, and a “deposit” (a copy of the work submitted to the Copyright Office). To learn about how to register your works with the U.S. Copyright Office, read our post How to Register Your Copyright.
While copyright owners no longer need to renew registration under U.S. copyright law, there are several situations in which updating or supplementing the Copyright Office’s record of your work is beneficial (or, in the case of termination of transfer, required). Learn more about filing a supplementary registration, registering derivative works, recording transfers or copyright ownership and other documents pertaining to copyright, and recording terminations of transfers in our post on When to Update or Supplement a Copyright Registration.
It is worth noting that as a part of the its modernization plans, the Copyright Office has announced a forthcoming pilot program through which participants will be able to electronically submit for recordation most types of transfers of copyright ownership and other documents pertaining to a copyright. (Notices of termination will not be part of the pilot program when initially launched.) We applaud the Office’s modernization efforts and will provide updates as the program develops.
Authors Alliance is grateful to Nicolas Charest, Copyright Research Assistant, for researching and drafting this post.
There is longstanding confusion between trademarks and copyrights, which can sometimes lead to controversy in author communities. Notably, in 2018 an author sparked what came to be known as “CockyGate” after she registered a trademark for the word “cocky” in connection with her series of romance novels and asked Amazon.com to take down all romance novels with “cocky” in the title. The trademark application was later surrendered and cancelled following legal proceedings (more details here). More recently, another author sought trademark registration for the word “dark,” used in the titles of a series of her books, though she also later abandoned the application.
In light of these recurring issues, what should authors know about trademarks and copyrights, and how they might apply to their works? We’ve got you covered with this Q&A providing an overview of trademark rights and copyright and how these rights can arise in the publishing industry.
What are copyrights and trademark rights?
Copyright protects original works of expression and gives the author the exclusive rights to reproduce the work, to distribute the work, to prepare derivative works (like translations or movie adaptations), or to perform or display the work publicly. Each of these rights can be transferred by the author to a third party through an assignment or license.
A trademark is a word, phrase, symbol, or design (or a combination thereof) that identifies and distinguishes goods from one source from those manufactured or sold by others. Rights in a trademark are used to prevent others from using similar signs that would cause confusion to consumers in the marketplace, helping to avoid situations where products from another vendor would be mistakenly believed to come from the trademark owner or suggest such an association. The United States Patent and Trademark Office (“USPTO”), the federal agency responsible for the registration of federal trademarks in the U.S., has adopted the view that the title of a book cannot be registered as a trademark, but the title of a collection or series can. This is because the latter is more likely to identify a source of goods than the former.
Examples of trademarks from the publishing industry include the Penguin Group’s illustration of a black and white penguin on an orange background and the words “For Dummies” in a series of books from Wiley.
What is the purpose of copyrights and trademark rights?
While copyrights and trademarks are both intellectual property rights, they serve markedly different functions in the publishing world. In short, copyright controls the ways a work can be copied, distributed, and adapted, while trademark rights control the use of signs which have become distinctive to a particular author, series, or publisher.
For example, copyright protects the thirteen volumes of Lemony Snicket’s Baudelaire Orphan series, allowing the copyright owner to control the printing and selling of new copies of the books. A copyright owner’s rights are said to be “infringed” if someone exercises one or more of the copyright owner’s exclusive rights—by reproducing one of the books in the series, for example—without authorization or a copyright exception covering that use.
The trademarks “A SERIES OF UNFORTUNATE EVENTS” (TM Reg No. 2732326) and “LEMONY SNICKET” (TM Reg No. 5432563), on the other hand, give the trademark owner the right to prevent others from using these word signs in contexts that would cause consumer confusion as to the source or affiliation of the goods sold under the mark. This gives consumers assurance that books marked as being part of the “Series of Unfortunate Events” come from the author, Daniel Handler, publishing under the pseudonym Lemony Snicket, and indicates to potential readers that any books bearing the mark will be of the same literary quality and style as the other books in the series.
Trademarks are not limited to words. For instance, the exterior appearance of a collection of books can be a distinguishing sign that indicates a source and could be considered a trademark, over which the editor or publisher could claim trademark rights. Examples of such abound, including the recognizable layout of the paperback Penguin Classics collection and the Aspen Casebook Series, which the editor says is “famously known amongst law faculty and students as the ‘red and black’ casebooks.”
An author or publisher may wish to secure a trademark as an indicator of source to protect the goodwill created by the works of the author and to prevent other from usurping the reputation of the author.
How are copyrights and trademark rights obtained?
Under today’s copyright laws, copyright protection for original, creative works is automatic from the moment the work is “fixed in a tangible medium” (e.g., as soon as the author puts pen to paper, paintbrush to canvas, or saves a computer file). Although authors do not need to register their works in order to enjoy the protection of copyright law, registration with the United States Copyright Office has several benefits which make it an advantageous practice. Authors interested in the advantages of registering a copyright in their work can read our blog post Why Register Your Copyright.
“Common law” trademark rights can arise based solely on the use of a mark in commerce where it is used as source identifier over a period of time and consumers recognize the mark as indicative of the specific source. However, like copyright, there are significant benefits to registering the work with the USPTO, including: a legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods listed in the registration; public notice of your claim of ownership of the mark; listing in the USPTO’s online databases; and the ability to bring an action concerning the mark in federal court. Federal trademark applications can be filed on the basis of the mark being used in commerce in connection with the goods specified or on and “intent-to-use” basis. A registration of a trademark at the state level is also available, though the protection that it offers is limited to that state only.
How long do copyright and trademark protection last?
Under current copyright law in the United States, copyright lasts for the life of the author plus 70 years. Rights in a federally registered trademark can last indefinitely if you continue to use the mark and file all necessary maintenance documents with the USPTO. Common law trademark rights can continue as long as the sign remains distinctive.
The termination system was designed to protect authors and their heirs against unprofitable or inequitable agreements. But the report argues it is failing to protect the very people termination was designed to serve: artists and creators. According to Dylan Gilbert, Policy Counsel at Public Knowledge and co-author of the report, “Unfortunately, numerous problems—from legal cost and complexity and imbalances of power to scarce public information—are combining to create dysfunction in the system, which appears to be preventing artists from effectively using their termination right.”
The report critiques the complex eligibility, timing, and filing formalities for termination, which are exacerbated by ambiguities in the law and its application. On top of the onerous procedural requirements, the report highlights power asymmetries governing the negotiation, assignment, and reversion of ownership rights that also harm authors—particularly creators of color—who seek to exercise their termination rights.
The report recommends six policy actions to help restore fairness and functionality to termination of transfer rights:
Revise the Copyright Act so that the termination right vests automatically;
Revise the Copyright Act so that the termination right vests sooner than 35 years after a grant of rights under § 203 or 56 years after the copyright is first obtained under § 304;
Eliminate or revise the “work made for hire” exception or statutory definition;
Mitigate the need for artists to litigate ownership disputes prior to exercising their termination right by revising the statute of limitations or clarifying that the mere act of registering an adverse claim with the Copyright Office is not an effective repudiation of an ownership claim;
Address derivative works issues through statutory clarification; and
Conduct a formal study on the exercise and administration of the termination right, including the effects of the termination right on contract negotiation and renegotiation.
Authors Alliance and our partners have created tools to help authors unpack the complex termination provisions. To learn more about termination of transfer and how to evaluate whether a work is eligible for termination under U.S. law, authors can explore the Termination of Transfer Tool, developed by Authors Alliance and Creative Commons. Authors can also refer to Authors Alliance’s guidance and templates for how to provide notice of termination to rightsholders and record the termination with the U.S. Copyright Office.
As Samberg and Hennesy write, “currently, many [ ] researchers programmatically access and download copyright-protected works—even when it potentially violates copyright, licenses, privacy, or computer fraud law—because it is technically feasible. Few of these researchers are malicious in intent; rather, they may lack the necessary training or support to safely navigate the obscure regulatory environment of the field.”
Samberg and Hennesy’s survey of copyright and other legal issues affecting text data
and Fair Use: Samberg and Hennesy review several cases where courts have
considered the intersection of full text searching a corpus and fair use and
found non-consumptive text mining to be fair. They caution that researchers
should understand that while it may be fair use in some cases to create and
utilize a database for text data mining, further publishing that database may
exceed the bounds of fair use.
Law: Samberg and Hennesy discuss how contract law may define how researchers
can access materials and what use they can make of them, and may even supplant
fair use rights. They review the effect of database license agreements, website
terms of service, and agreements with archives and special collections on text
and Hennesy consider the best practices in responding to requests from web hosts
relating to scraping content from the site.
Samberg and Hennesy use this framework to define literacies for
researchers based on three stages of outreach and education further articulated
in the chapter: use of precompiled corpora, corpus creation, and corpus publishing.
The authors conclude that the key literacy is for researchers “to understand
the need for a workflow [ ] and to explore a tailored approach in consultation with their librarians.”
This chapter is a valuable contribution towards helping scholars using text data mining to acquire the skills they need to understand and approach the legal implications of their work. Law and Literacy in Non-Consumptive Text Mining: Guiding Researchers Through the Landscape of Computational Text Analysis is available to read in full under a CC-BY license.
We are grateful to Anita Walz, Assistant Director of Open Education and Scholarly Communication Librarian at Virginia Tech, for sharing the following rights reversion and open access success story. Anita worked with the authors of an out-of-print textbook to make a digitized version available online under a Creative Commons license for a new generation of students—not only at Virginia Tech but around the world. This guest post is published under a CC BY-NC-4.0 license.
“I want to assign this book as required reading for my graduate class. However, there are 125 students and I can’t find enough copies for students to access, borrow, or purchase. You’re a librarian. Can you help?” Librarians often field such inquiries. Depending on the situation, such inquiries may lead to nuances of copyright, ebook acquisition, a search for substitute titles, assertion of fair use and exploration of more ideal scenarios: open access works and open educational resources. Sometimes such inquiries lead us outside of libraries to fact-find with authors and publishers on behalf of library users. The example of Veterinary Epidemiology: Principles and Methods is one such case.
In 2015 and 2016 I worked on my first rights reversion digitization project, inspired in part by the Authors Alliance’s publication Understanding Rights Reversion: When, Why & How to Regain Copyright and Make Your Book More Available. Of course, I didn’t know that it was a rights reversion scenario when I first started. A new faculty member had approached me with a copyright quandary: She wanted to use an out-of-print seminal work from 1987 for her class of 125 students. The six copies owned by the library and the several used copies available for sale would not be nearly enough. A thorough check indicated that a digital version was not available for purchase. We also explored working with the Copyright Clearance Center, but the cost was exorbitant. Wanting to honor the professor’s selection of this particular text, my colleagues and I aided her in conducting an informed fair-use analysis and the library displayed selected chapters one-chapter-at-a-time via the library’s secure eReserve system. With the book obviously out of print, and wondering who owned the rights, I contacted the book’s authors in September 2015.
For those who are new to the concept of rights reversion, the guide is a good place to start. It explains what rights reversion is, how it benefits authors and readers, and how to go about reverting rights. For authors who already know that they wish to pursue reversion, the resource page features guidance and letter templates that authors can refer to when contacting their publishers to request a reversion of rights. The resource page also highlights the success stories of authors who have regained their rights in order to release their works under open licenses, make their works available as low-cost e-books, repackage a book series, or even place their works with a new publisher.
Over the years, our members have reached out to ask for more information about what happens at the point when a publisher agrees to revert rights. In this post, we’ll cover:
Getting the files and permission you need;
Understanding and tracking ongoing obligations related to your work;
Purchasing your publisher’s inventory of your work; and
Updating the Copyright Office’s records with new ownership information.
Getting the Files and Permission You Need
When reverting rights, it is helpful to ask your publisher for both the physical materials and any the intellectual property rights you may need for future printings. In fact, some publishers are required by the terms of the publishing contract to provide authors with these items. The items that you may need include not only the digital design files and rights for the text you created, but also the files for art and other materials created by third parties, as well as the permission to use these items if permission is required.
For example, authors who want to reuse the same cover art when they make their reverted books newly available may need to acquire both the source files and a copyright license to reuse cover art that was created or commissioned by their publisher. (Of course, when it applies, authors may also rely on fair use to incorporate third-party works in their works.)
Understanding and Tracking any Ongoing Obligations
Your publisher may have other obligations to fulfill after the reversion. It may, for instance, still need to make royalty payments for sales accrued before the reversion or from other sales or licenses that are still ongoing. As you finalize your reversion, it is important to understand your publisher’s accounting cycle and ask for clarification if you are unsure how and when your publisher plans to account for past or ongoing sales.
Importantly, authors who regain rights need to understand whether any outstanding licenses to their works are still in place and how these licenses will be treated. For example, if an author’s publisher has licensed the French translation rights to her book to another publisher, she will want to know whether the license is exclusive or nonexclusive, whether the license survives the reversion, and whether she can expect any ongoing royalties or other payments for the license. If the license is exclusive and survives the reversion, the author’s reversion is subject to that license. This means that she cannot make and sell French translations of her book without violating the other publisher’s exclusive rights. But she may have ongoing royalties for the sales of the French translation, which she should be sure to track.
Purchasing Your Publisher’s Inventory
If your publisher has any remaining copies of your book in stock, you may consider offering to purchase the remaining inventory. In fact, some contracts give authors the right to purchase stock at the time of reversion at cost. This gives authors the opportunity to purchase these copies at a discounted price in order to sell or otherwise share these copies.
If you are not interested in purchasing copies, or your publisher does not want to sell them to you, it is still a good idea to find out how many copies the publisher has left in its inventory. Often, publishers explicitly retain the right to sell their existing inventory in reversion agreements, subject to continued royalty payments to the author. If you know how many copies the publisher has in stock, you can better understand and track any royalties due from these sales.
Updating the Copyright Office Records with New Ownership Information
Last but not least, after reversion, authors should consider updating the U.S. Copyright Office’s records with their works’ new ownership information. The records held by the U.S. Copyright Office will likely list your publisher as the copyright owner (“claimant”) and/or the point of contact for permission to use the work. After reversion, it is up to you (as the new owner of the copyright) to update this information.
Fortunately, new copyright owners can record a transfer of copyright with the Copyright Office to update these records. Updating the Copyright Office’s records after you revert rights establishes a public record of your new ownership rights. This will make it easier for future users to find accurate information about the current ownership status of your work. When people know whom to contact for permission, it can help increase the dissemination of your work, and potentially your compensation if you license paid uses.
A transfer of copyright can be recorded by submitting a signed or certified, complete, and legible copy of the document being recorded (such as a rights reversion letter from your publisher) to the Copyright Office, together with the required fee (currently $105 for a single title) and Form DCS cover sheet. If accepted, the Register of Copyright will record the document and issue a certificate of recordation. As of July 2019, the processing time for recording transfers or other documents related to copyright is 9 months. For more information on recording transfers of copyright ownership, see Copyright Office Circular 12: Recordation of Transfers and Other Documents.
In our Spotlight on Book Publication Contracts series, we are shining the light on the ways that authors can negotiate for publication contract terms that help them make and keep their books available in the ways they want. This series is based on the information, strategies, and success stories in our guide to Understanding and Negotiating Publication Contracts. Be sure to check out the online or print version of our guide for more details on these and other strategies to help you meet your creative and pragmatic goals.
Advances are payments for book deals that are credited against all or some part of your future earnings. An author’s advance is influenced by many factors, including the potential market size for the book, whether the author is a new or established writer, the book’s timeliness and competition, and a publisher’s calculation of risk and reward.
A perennial question for authors is “How big should my advance be?”. Unfortunately, there aren’t any hard-and-fast rules about the size of an advance. Sometimes, it makes sense to negotiate for the biggest advance possible. Because an advance is a credit against your royalties, if your publisher pays you a big advance, it has an incentive to market your book aggressively so that it sells enough copies to recoup this payment.
Success Story: An author interviewed for Authors Alliance’s guide to Understanding and Negotiating Book Publication Contracts wanted his book to be affordable and to be widely distributed, and he knew marketing would be important. Not being familiar with the publishing business, he hired an agent. The author and his agent pushed for a large advance in exchange for a modest cut in his royalty percentages. This way, the publisher would have the biggest financial incentive to market his book, as it stood to make more money once the author recouped. Further, the author agreed to use half his advance to hire an independent publicist to promote his book. This made it easier for his publisher to agree to a large advance as this increased the likelihood that the author’s book would be financially successful.
On the other hand, it’s possible that you may not receive an advance at all. While advances are typical in trade publishing, they are uncommon for scholarly works published by university presses. And, in certain circumstances, you might not want to take an advance. For example, your publisher may offer you a higher royalty percentage if you don’t take an advance, which could result in you earning more money over the long term if your book is successful. Or, you might be able to use a low (or no) advance as a bargaining chip to get better terms in another part of the contract.
Royalties are the amount of money that authors get from the sales of their books, usually expressed as a percentage. There are three main types of royalties:
royalties based on the book’s published price (also called the “list price,” the “cover price,” or the “manufacturer’s suggested retail price”);
royalties based on the publisher’s net income from sales of the book (also called “price received” or “sales proceeds”); and
royalties based on the publisher’s net profit.
To calculate your royalties under any of these systems, you’ll need to know both the percentage you will be receiving and the price from which that percentage is taken. It is very important to understand your royalty structure because it can make a huge difference in your future bank statements. For a detailed explanation of each royalty type, see pages 198-205 of Understanding and Negotiating Book Publication Contracts.
Success Story: Sergio Troncoso, an author of short stories, essays, and novels, as well as a savvy negotiator, pushed for his royalties to be a percentage of the list price, reasoning that this would likely be the more lucrative option. His publisher was initially resistant, but after a few rounds of back and forth, Sergio’s patience and perseverance paid off. His publisher agreed to a compromise: Rather than getting the published price (list) royalty he had asked for, he would receive a higher percentage of the net profit royalty than was originally offered.
For creators who want their works to be widely shared and enjoyed, terminating transfers of copyright are a powerful option for getting works back out in front of audiences. Authors Alliance has long been a proponent of giving authors statutory rights to terminate transfers of copyright (often called “reversionary” or “termination of transfer” laws). Among other benefits, these rights give creators the ability to give new life to works that have outlived their commercial lives but are nonetheless historically and culturally valuable.
A new study of reversion laws by Joshua Yuvaraj and Rebecca Giblin found that 56% of the 193 countries examined have author-protective laws that allow authors to get their rights back from publishers if certain conditions are met. Yuvaraj and Giblin categorized the reversionary laws they identified based on their triggering circumstances: 1) a set period of time (from, for example, the date of the publication agreement or the author’s death), 2) a work’s out of print status, 3) the publisher’s active use of the work, and 4) other situations (such as if the publisher goes bankrupt).
Yuvaraj and Giblin will continue to examine these reversionary laws in more detail, but initially suggest that laws that allow authors to reclaim rights in the event that rights are not being exploited or if there are no/low sales of their works would help authors’ ongoing interests in their works while protecting publishers’ commercial interests. Read more about Yuvaraj and Giblin’s findings here.
Authors interested in learning more about reversionary laws around the world can explore the beta version of the Creative Commons Rights Back Resource. We encourage experts to contribute to the resource to help expand the database of country-specific laws.
Authors interested in learning more about terminating transfers under U.S. law can visit the Authors Alliance/Creative Commons Termination of Transfer tool at rightsback.org and the Authors Alliance Termination of Transfer resources page. If you are not eligible to exercise a statutory right to terminate a transfer of copyright, you may want to explore options for getting rights back by exercising contractual provisions or through negotiation.
In our Spotlight on Book Publication
Contracts series, we are shining the light on the ways that authors can
negotiate for publication contract terms that help them make and keep their
books available in the ways they want. This series is based on the information,
strategies, and success stories in our guide to Understanding and Negotiating Publication Contracts. Be
sure to check out the online or print version of our guide for more details on these and
other strategies to help you meet your creative and pragmatic goals.
In this week’s installment of our Spotlight
on Publication Contracts, we’re celebrating Fair Use Week by highlighting an important
aspect of your publication contract that defines whether your publisher expects
you to obtain permissions for any third-party content you use in your book, or
whether your contract explicitly allows you to rely on fair use.
It is common for book contracts to
include terms requiring authors to deliver documents to their publishers
showing that they have obtained all necessary third-party permissions: i.e.,
that the author is legally authorized to use any materials incorporated into
the book where the copyright is owned by third parties. Permissions may be
required to use someone else’s copyrighted work—such as artwork, illustrations,
or photographs. However, under certain circumstances, an author’s use of a
reasonable amount of another’s work to, for example, prove or illustrate the
author’s point may be fair use, which does not require third-party permission or
Often, permissions clauses do not
acknowledge the right of an author to rely on exceptions and limitations to copyright
like fair use. Instead, they may stipulate that an author “shall be responsible
for obtaining written permissions from the respective copyright owners to reproduce
materials from third-party copyrighted works.” Clauses like this do not explicitly
allow you to rely on fair use. If you plan to rely on fair use to use
third-party material in your book, you may want to ask for a clause like this:
If the Author uses any copyrighted text, tables, illustrations, or other materials in the Author’s Work, whether these are the Author’s own or those of another, and if this use does not meet the criteria specified in the fair use section of U.S. copyright law, the Author agrees to obtain and deliver to the Publisher proper and complete permissions to reprint such materials from the owners of the copyrights….
In our Spotlight on Book Publication Contracts series, we are shining the light on the ways that authors can negotiate for publication contract terms that help them make and keep their books available in the ways they want. This series is based on the information, strategies, and success stories in our guide to Understanding and Negotiating Book Publication Contracts. Be sure to check out the online or print version of our guide for more details on these and other strategies to help you meet your creative and pragmatic goals.
Contracts typically include clauses that allocate the decision-making authority for important parts of the publishing process—from the timing of publication to the title of the work. Your publisher will likely approach these decisions with an eye towards maximizing profit, which may well align with your interests. But you may also have a stake in these decisions because they can influence how you and your work are perceived by potential readers. In this post, we cover ways you can have a say in your book’s cover design and the price of your book.
While a publisher’s choices about the cover design for your book will likely reflect its best judgment on what will help the book sell. But sometimes, you may have strong preferences and want to include in your contract a right of approval over any cover design decisions.
Success Story: When Authors Alliance member Janice Rhoshalle Littlejohn negotiated the contract for her book Swirling: How to Date, Mate, and Relate; Mixing Race, Culture, and Creed, she encountered a provision that would allow her to pick a book cover out of three options. Because she knew that her book’s theme would be challenging to portray artistically, she crossed out this provision and added in language giving her final say over the book’s cover. Her publisher accepted this change. Later, when her publisher sent Janice three unappealing book covers to choose from, Janice proposed that a graphic designer she knew should design the cover instead. Her publisher initially balked, but when she pointed out that she had final approval rights her publisher relented and gave Janice the cover she wanted.
As an alternative, you could consider including a contract term giving you the right to be consulted as the cover design is contemplated. The publisher will still have the final say, but it will at least be obligated to consider your ideas in the process.
Pricing is usually central to your publisher’s marketing strategy. Your publisher will likely select a price for your book based on historical sales figures, prices of comparable books, cost of production, and other factors. But pricing is an important consideration for some authors. For example, some authors of academic books want to make their works available at a price that is affordable to students.
If it is important to you that your book is sold at a specific price, you can ask your publisher to share its anticipated production expenses and sales projections for your book so you can better understand its pricing strategy. If you understand what factors are driving your publisher’s pricing decision, you could negotiate for specific changes—such as agreeing to a lesser page count or using fewer illustrations—that will help keep the price low.
Success Story: When Pamela Samuelson negotiated the contract for her forthcoming book, making it available at an affordable price in both hardcover and paperback editions was one of her key concerns. Therefore, before negotiating she looked at the price of other books on similar subject matter issued by the publisher. Professor Samuelson singled out those books that had a price within her acceptable range and whose page count and format were comparable to hers, and then told her publisher she wanted her work to be priced like those books. To sweeten the deal, she offered to forgo an advance on royalties, which would reduce her publisher’s upfront costs. As a result, Samuelson was successful in getting her publisher to agree to price the book in the range that she wanted.
Even if you can’t get your publisher to agree to sell your book at a specific price, there are still some indirect strategies you could pursue to make your book more affordable. For example, you can ask your publisher to release your book only in paperback, make it available as an e-book, or simultaneously release your book in hardcover and paperback.
For more on how to ensure you can provide input on the finishing touches of your book, including the timing for publication, the formats which it will be made available, its title, and design and production decisions, see pages 144-158 of Understanding and Negotiating Book Publication Contracts.